IAM is the foundational technology that meets increasingly complex customer demands and allows companies to offer secure, seamless digital experiences.

FREMONT, CA: Every enterprise today is becoming technology savvy as it digitally transforms its customer experiences. With an explosion of technology devices, rapidly evolving customer demands, and higher customer expectations for security and privacy, enterprises who want to succeed must find ways to ensure their customers can engage with their apps or services at any time, from any device, in a secure and safe method. This is where Identity and Access Management (IAM) enters.  IAM allows for modern, frictionless customer experiences to be built while balancing the need for future-proofed identity, security, and scalability. The growing number of channels, devices, platforms, and touchpoints is driving the need for IAM. Read on to know more.

IAM is the area of managing access to enterprise resources with risk as one of its prime focus. User demand is increasing IAM from a compliance-based program into an effective enabler program. It allows new services to be made available on digital channels, with services like biometric identity proofing. It has transformed from an employee-related program to scale the entire technology landscape across customers. A robust identity management program will address security concerns and allow digital transformation. It ensures that customers have seamless experiences while connecting with an enterprise’s digital assets, offers security infrastructure that enables API-based partner service integration, addresses security requirements with customer experience at its center, and remains developer-friendly.

Customers rely on a large number of devices, and those numbers continue to increase. Customer demand for biometrics as a factor of authentication is also increasing. Enterprises should focus on ways to reduce friction, as unnecessary friction leads to customer churn. Managing customer identities can be a major challenge, not only because firms need to support all these channels, but they also require to ensure that the user experience is streamlined for each one while being consistent across all.