The Cyber Security Review | Thursday, November 24, 2022
Announcement in the Oktane2 customer event, Okta unveiled the new Okta Customer Identity Cloud.
FREMONT, CA: Okta (NASDAQ: OKTA) describes the new service as an adaptable customer identity solution that makes it simple for businesses to balance security, privacy, and user experience for their clients. A better user experience, lower risk, and higher developer productivity make it possible to accelerate growth with consumer apps and SaaS apps, two distinct use cases, and several product advances for modern app builders.
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Without taking development time away from their primary product, Okta Customer Identity Cloud for SaaS Apps enables businesses to become enterprise-ready, onboard new users, and manage authentication across business customers. To increase customer acquisition and retention, improve the user experience, and get a complete picture of users, any organisation may utilise the Okta Customer Identity Cloud for Consumer Apps to automate registration and login across any device, stack, or platform.
The Okta Customer Identity Cloud is based on Auth0 technology, reiterating the company's commitment to enabling secure access to any technology for everyone so that users can concentrate on innovation. The Covid-19 pandemic recently compelled businesses in every sector to shift their applications to the cloud and provide services online, which led to the launching of a new solution. According to the corporation, 230 billion new apps have been downloaded, and 89 apps are used by organisations on average, with as many as 187 apps used by larger businesses.
According to the company, the next major challenge is to make it easier for developers to integrate new technologies while enabling people to switch between them safely and with fewer passwords. They claim that a customer identity solution that is simple to use and expand for any digital experience serves as the foundation for this.
Eugenio Pace, President of Customer Identity at Okta, asserts that every digital experience starts with customer identity.
Alternatively, companies may make it incredibly convenient at the expense of privacy or security. Okta's Client Identity Cloud, powered by Auth0, enables app developers to concentrate on innovating for their customers while simultaneously enhancing the entire experience and maintaining customer security.
According to Kim Huffman, Chief Information Officer of TripActions, the new service will enable them to scale and provide better, more frictionless, and secure client solutions. It claims that TripActions is creating the greatest all-in-one travel, corporate card, and expenditure management system, which has transformed business travel. As they expand globally and scale, Okta's Customer Identity Cloud has been crucial to success. For its customers, it allows a simple, seamless, and secure experience. By the end of Q2 2023, additional Consumer App capabilities, including support for Highly Regulated Identity as an Enterprise Add-on, will be made accessible.
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