Customer Identity and Access Management (CIAM) can help companies gather and manage profile data and customer identity securely.
FREMONT, CA: Customer identity and access management (CIAM) help companies gather and manage profile data and customer identity securely. It also allows organizations to control customer access, services, and applications.
A robust CIAM solution like customer identity offers a combination of features, including self-service account management, single sign-on (SSO), access management, customer registration, consent, preference management, and multi-factor authentication (MFA), and directory services and data access governance. An efficient CIAM solution will ensure that the users get a secure, seamless customer experience at an extreme level and performance irrespective of the customer's channels to signage with a brand.
The solutions can be delivered with software that can be applied on-premise, in the private cloud, or through API-first Identity-as-a-Service (IDaaS) platforms. The platforms reveal their abilities like admin capabilities with APIs' assistance and are forwarded to the development teams that want to implant CIAM services in their applications. The objective of the system is to make the experience of accessing digital applications efficient and secure.
Why CIAM Is Important
When customers interact with brands, they want two simple things. First, customers want the brands to satisfy them by offering an excellent user experience. Second, they want the brands to guard them against privacy violations, fraud, and breaches. In both, the situation CIAM can help the companies to complete the missions.
Satisfying the customers means the companies have to ensure that their journey from introducing the brand to the time they become faithful towards it is as smooth as possible. But if the organizations fail to offer an extraordinary experience, the customers might go somewhere else.
As the customers care immensely about their security, the companies cannot stop at the experience. According to various market reports, most customers stop engaging with a brand if there is a breach.
How to Benefit from CIAM
To improve security and experience across the customer's journey, customer identity plays a vital role. Any specific journey might look different, but the primary stages are consistent, starting with acquisition and retention.