Workforce Identity and Access Management (IAM) relies on governing data and system access rights for an employee base. It helps workers to connect to internal networks and software while holding out bad actors.

FREMONT, CA: Has one ever visited an online shopping site as a customer only to be bombarded by a pop-up window demanding the email address to get a nominal discount? Or consider the method of a large financial institution exploring a home mortgage. A request for the social security information, date of birth, or some other piece of Personally Identifiable Information (PII) is triggered by the first interaction with the bank or financial institution, even though one simply wishes to assess the available home mortgage options and hear more about the provider's reputation.

The organization does not know whether or not one is a registered client, so it means they can share the information in return for additional information or a slight discount. That is, with so much friction, a fractured customer experience. Consumer Identity and Access Management (CIAM) aims to recognize the poor customer experience and connect the brand to its customers in a more personalized way.

What Are Workforce and Consumer IAM?

Workforce Identity and Access Management (IAM) relies on governing data and system access rights for an employee base. It helps workers to connect to internal networks and software while holding out bad actors. In essence, the concept of least privilege is employed, meaning that consumers can only have the limited access privileges required to do their jobs.

Although IAM employees insist on a high degree of protection, IAM consumers must still balance user experience and security. As more customers expect a frictionless and personalized service, this becomes a challenge. With CIAM, businesses encourage anonymous users to sign up or log in without friction instead of holding the least privilege. The company transforms the contact behavior into a completely self-profiled client when an individual communicates with the brand to provide extremely customized content and deals.