Augmented reality (AR) and virtual reality (VR) offer immense innovation opportunities across various industry sectors. 

FREMONT, CA: Earlier augmented reality (AR) and virtual reality (VR) were considered science fiction, but now they have become more than experimental technologies. They are rapidly entering the mainstream, especially in the consumer world of collaborating media. But it is not just things like video games that are being transformed by the increasing growth of VR platforms because there are some profitable businesses for AR and VR. According to experts, these technologies will become extremely crucial in the future. 

What is augmented and virtual reality?

Augmented reality and virtual reality might be almost similar, but they are not the same. The technology of AR augments the real world around the user by implementing digital elements within the real-world view. The most popular example of AR is the mobile game Pokemon GO and products like Google Glass. VR offers a more immersive experience to the users because it is dependent on shutting out the physical world completely. The common VR devices consist of gaming platforms like HTC Vive and Oculuc Rift and low-tech and affordable Google Cardboard. There is another term that the users are most likely to encounter mixed reality (MR). It defines the experience that combines the elements of AR and VR. The best example of MR is Microsoft HoloLens, which is a platform designed mainly for business applications. 

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What are the business applications of augmented and virtual reality?

Rapid prototyping

One of the most common and demanding applications is product prototyping. It is a procedure that involves the development of a complete digital model of a product (digital twin), which is then merged with a VR experience. The device permits extensive testing and ideation without high investment in developing numerous physical prototypes. 

Employee training

Another common business application of AR and VR is employee training, which is already becoming popular among companies. By implementing AR and VR in the training program, the companies can create a safe and highly communicative simulated environment with real-time feedback. These new technologies can also enhance workplace safety, particularly in dangerous environments like nuclear reactors. AR can even assist the employees in assembling, maintaining, and operating complicated machines by offering real-time information.