The @ Company hopes to provide customers with a more secure and people-oriented Internet based on providing them with true ownership and control of personal data.
FREMONT, CA: The @ Company launched an application built on its new privacy protocol on October 27. This new standard will attempt to change how online sellers and companies change and process the personal information of billions of Internet users.
The goal is to take control of user information from others and return it to you. All personal information on the internet is collected, stored, organized and used to sell, track and even profile everyone on the planet - including you, according to Barbara Tallent, co-founder and CEO of The @ Company.
In order to set off a new data revolution, her company released two flagship applications built on @protocol. The third application is planned to be released soon. Tallent pointed out that these applications provide more secure personal data services. Once downloaded, these apps can only be unlocked through a personal online identifier called @sign. For non-business users who lack their own IT servers, this new protocol may be an ideal security improvement. When working at home, it can even use the Internet to securely obtain users' personal data.
The @sign agreement is designed for individual users and companies. Many system integrators will help companies and third-party developers to implement the protocol. These developers will create enterprise-level solutions based on @protocol as an open source reference implementation.
The ‘@’ sign is provided free of charge. Personalized @signs can be purchased. However, the actual cost is unclear. The cost of the application is entirely borne by the application developer. At the same time, the company is working hard to create new sources of revenue to encourage trust and privacy. An @sign is similar to a username with one fundamental distinction. Instead of using the protocol to access online services, online services use your @sign to access your information without "viewing" or storing it.
Your personal @sign is a guardian of your data. The protocol only allows its use according to its terms. Traditionally, user data is stored on servers around the world that are entirely owned by companies. Instead, @protocol stores your encrypted data on its own @server accessible only to you. The "key" of your own server is stored on your phone, tablet or any most secure personal device, so you can only access it. You can even use @sign to control who can access your data, when it is accessed, and what the data is for.